Meet the Rest of the Gang! The Peanuts x Super7 Pop-Up Is a Must-Visit SDCC 2026 Offsite
Image: Fashion and Fandom
San Diego Comic-Con 2026 is officially underway, and while thousands of fans are making their way onto the convention floor, some of the best experiences are happening outside the convention center—and you don't even need a badge to enjoy them.
One of our favorite offsite activations again this year comes courtesy of Peanuts and Super7, who have transformed a storefront in San Diego's Gaslamp District into an irresistibly adorable pop-up celebrating everyone's favorite beagle... and the rest of his family.
Images: Fashion and Fandom
Located just across from the convention center at 200 W. Harbor Drive, Suite 105, this year's theme, "Meet the Rest of the Gang!", shines a spotlight on characters that don't always get their moment in the sun. While Charlie Brown and Snoopy may be household names, this year's experience celebrates Snoopy's siblings—Spike, Olaf, Andy, Marbles, and Belle—along with Woodstock's feathered friends.
"A lot of people don't know about Snoopy's siblings, or that Woodstock has friends other than Snoopy," one of the Peanuts staff members shared during our visit.
Honestly? That's part of what makes this activation so charming.
A Nostalgic Trip Back to Daisy Hill Puppy Farm
Images: Fashion and Fandom
While just about everyone knows Snoopy and Charlie Brown, this pop-up is a fun reminder that there's so much more to the Peanuts universe than its most famous faces. From Snoopy's siblings to Woodstock's circle of feathered friends, the experience introduces characters that even longtime fans may have forgotten—or never knew existed.
For die-hard Peanuts fans, the displays are packed with nostalgic nods and photo spots, including memories of Daisy Hill Puppy Farm, the place where Snoopy and his siblings were born. It's one of those deeper pieces of Peanuts lore that casual fans might not recognize, but longtime readers will instantly appreciate.
The result is an experience that feels like both a celebration of the beloved classics and a chance to discover a few hidden gems from the Peanuts family tree.
Adopt Your Own Puppy
Images: Fashion and Fandom
The centerpiece of the activation is the incredibly cute Adopt-a-Puppy experience, created in partnership with Super7 and Best Friends Animal Society.
Visitors can "adopt" one of six exclusive 8-inch Super Duper Plush characters ($35), each packaged inside an adorable pet-carrying box complete with an official adoption certificate and a custom puppy bandana.
Choose from:
Snoopy – The world-famous beagle himself.
Spike – The desert-loving brother from Needles, complete with his signature hat and mustache.
Olaf – The lovable fluffy brother sporting his iconic blue cap.
Belle – Snoopy's fashionable sister, recognizable by her signature pink bow.
Marbles – The spotted brother known for his unique shoes.
Andy – The shaggy, scruffy sibling with plenty of personality.
Images: Fashion and Fandom
Beyond the adoption experience, visitors can browse Comic-Con exclusive merchandise, meet Snoopy and Lucy during mascot appearances, snap plenty of photos, and enjoy giveaways throughout the weekend.
"Charles Schulz created iconic characters that have stood the test of time, and this collaboration is a must-have for fans of both Super7 and Peanuts," said Geoff Walker, CEO of Super7. "From our adorable limited Super Duper Plush collectibles and diverse lineup of Peanuts products to our interactive Adopt-a-Plush Puppy experience at Comic-Con, we're excited to celebrate these beloved characters in a fun and memorable way. We're excited to partner with Peanuts on this unique SDCC activation."
Images: Fashion and Fandom
Pop-Up Hours
📍 200 W. Harbor Drive, Suite 105
Thursday, July 23: 12:00 p.m. – 4:00 p.m.
Friday, July 24: 10:00 a.m. – 6:00 p.m.
Saturday, July 25: 10:00 a.m. – 6:00 p.m.
Sunday, July 26: 10:00 a.m. – 4:00 p.m.
The Exclusives You'll Want to Take Home
Images: Fashion and Fandom
Of course, no Comic-Con pop-up would be complete without exclusive merch, and Peanuts and Super7 definitely deliver. The collection celebrates Snoopy, his siblings, and the wider Peanuts gang with a variety of Comic-Con exclusives, including apparel, accessories, collectibles, plush, and blind-box bag charms.
Images: Fashion and Fandom
Whether you're looking to adopt one of the adorable Super Duper Plush pups, pick up a nostalgic tee or hoodie, or grab a small collectible to commemorate your visit, there's something for every kind of Peanuts fan. Fair warning: the temptation to leave with an armful of merchandise is very real.
Why you should visit
Images: Fashion and Fandom
If you're looking for one offsite that captures everything we love about Comic-Con—nostalgia, exclusive collectibles, interactive experiences, and plenty of photo-worthy moments—the Peanuts x Super7 Pop-Up should be at the top of your list. Better yet, you don't need a Comic-Con badge to experience it.
Whether you're a lifelong Peanuts fan who remembers Snoopy's family from the classic comic strips, or you're discovering Belle, Spike, Olaf, Andy, and Marbles for the first time, this cheerful Gaslamp activation is packed with heart. Just don't be surprised if you leave carrying an adopted puppy... and a shopping bag full of exclusives.
