Heroes & Villains Is Bringing Must-Have Star Wars and X-Men Exclusives to SDCC 2026
If there's one thing every San Diego Comic-Con fan knows, it's that your packing list may be set—but your shopping budget never stands a chance. Heroes & Villains is returning to SDCC with not one—but two—exclusive collections and booths celebrating some of the biggest names in pop culture. Whether you're pledging your loyalty to the X-Men or gearing up for an adventure with Din Djarin and Grogu, the fan-favorite lifestyle label has something worthy of your convention haul. Take a look!
Enter the Xavier Institute
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If you’re a Marvel fan you’re going to want to swing theHeroes & Villains Booth #2329. The company is transforming this booth into a battle-worn Xavier Institute inspired by the highly anticipated Avengers: Doomsday scheduled to arrive in theaters in December. The immersive booth experience sets the stage for an exclusive lineup of apparel and accessories celebrating Marvel's legendary heroes—and one infamous villain.
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Fans can shop event-exclusive throughout the weekend including:
Four daily graphic tees honoring the first comic appearances of Doctor Doom, the X-Men, the Fantastic Four, and the Avengers;
- 7/23: The Avengers Tee
-7/24: Fantastic Four Tee
-7/25: X-Men Tee
-7/26: Doctor Doom TeeBackpacks
School pennants
Additional Marvel-inspired accessories available only during SDCC
One more reason to be first in line — the first 50 fans in line each day receive a FREE SDCC exclusive flag with each purchase. Talk about the perfect stop for comic book fans who appreciate a little nostalgia mixed with blockbuster excitement.
Journey to a Galaxy Far, Far Away
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Over at Booth #2913-R inside the Lucasfilm Pavilion, Heroes & Villains is debuting an all-new collection inspired by The Mandalorian & Grogu.
The new lineup includes everything fans need for their next galactic adventure, including:
Jackets
Hoodies
Graphic T-shirts
Hats
Luggage sets inspired by the hit Disney+ series
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Collectors will also want to act fast to snag two convention-only exclusives:
A limited-edition enamel pin available each day of the show starting Preview Night:
-7/22: Razor Crest Lapel Pin
-7/23: Grogu Lifting a Mouse Droid Lapel Pin
-7/24: Mando & Grogu Riding AT-RT Lapel Pin
-7/25: Grogu and The Anzellans Lapel Pin
-7/26: Grogu Easting Cookies Lapel Pin
The adorable Grogu Hugging Anzellan Comfort Tee, available exclusively during SDCC
The first 50 fans in line at the Heroes & Villains booth inside the Lucasfilm Pavilion each day receive a different FREE SDCC exclusive lapel pin with purchase.
Where to Shop
Heroes & Villains' SDCC exclusives will be available throughout the convention at:
Heroes & Villains Booth #2329
Lucasfilm Pavilion Booth #2913
Can't make it to San Diego? The label’s Marvel and Star Wars collections are already available online, making it easy to add a little fandom to your wardrobe wherever you are.
Whether you're assembling Earth's Mightiest Heroes, or preparing to travel the Outer Rim, Heroes & Villains has delivered one of the convention's strongest collections. If you're planning your SDCC shopping strategy, these booths deserve a spot near the top of your list!
