BoxLunch’s Pokémon Collection Is the Cutest Way to Celebrate 30 Years of Adventure

Image: BoxLunch Gifts

If your inner Trainer has been waiting for the perfect excuse to refresh your wardrobe, consider this your sign. Just in time for the franchise’s 30th anniversary celebrations, BoxLunch has launched a brand-new Pokémon collection honoring 30 years of adventures, nostalgia, and iconic pocket monsters — and honestly, it might be the cutest way to celebrate yet.

Images: BoxLunch Gifts

While fans eagerly await the big anniversary announcements, this drop lets you actually gear up now. The collection, priced from $11 to $89, includes more than 20 pieces ranging from cozy hoodies and graphic tees to accessories designed to bring a little Pokémon magic into your everyday style rotation.

Images: BoxLunch Gifts

The designs lean heavily into Kanto-region nostalgia (aka the era that started it all), featuring fan-favorite Pokémon like Pikachu, Eevee, Gengar, and Growlithe, plus the ultimate starter squad: Bulbasaur, Charmander, and Squirtle. It’s basically a wearable throwback to after-school anime marathons and Game Boy battles — but make it fashion.

Images: BoxLunch Gifts

Standout pieces include a retro color-block windbreaker that feels straight out of a ‘90s montage, embroidered tees that elevate classic character graphics, and ultra-comfy crewneck sweaters featuring Pikachu and Eevee lounging in dreamy mountain scenes. The vibe? Equal parts cozy-core and nostalgia-core.

Even longtime fans will appreciate the deeper cuts. The collection gives Mega Evolution its moment with graphic tees highlighting Mega Gengar and Mega Charizard X — perfect for Trainers who like their fandom looks with a little extra edge.

Image: BoxLunch Gifts

And because no fandom outfit is complete without the right accessories, the drop also includes two collectible backpacks from Loungefly. One design features Eevee surrounded by soft floral details for a sweet, everyday aesthetic, while the other channels legendary energy with inspiration from Mew and Mewtwo alongside a Master Ball motif.

Whether you’re heading out on errands, planning a theme park day, or just want your casual fits to feel a little more fun, the collection makes it easy to show off your Pokémon love without sacrificing style. Basically: nostalgia, but wearable.

The BoxLunch x Pokémon 30th anniversary collection is available now in stores and online — and if history tells us anything, fan-favorite pieces probably won’t stay in stock for long.

What do you think about this nostalgic new collab? Do you plan on picking anything up? Let us know in the comments below or over on FACEBOOK or X!

All photos sourced from BoxLunch Gifts

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Marena Bronson

Marena is an award-winning journalist, editor-in-chief of Fashion and Fandom, and life-long nerd. She has covered everything from breaking news and politics, to lifestyle, entertainment, and pop culture for a variety of broadcast news outlets, print and online publications, and websites. Her work has been featured in The Hollywood Reporter, IDW Publishing's Full Bleed, vol. 2, and The San Antonio Express News, as well as websites like The Huffington Post, The Frisky, Elite Daily, PopSugar, Geekfold, ComiConverse, and many others.

Marena lives in Southern California and in her spare time you can usually find her with her nose in a book, catching a good art exhibit with friends, or hanging upside down in an aerial gym. You can find her on Instagram and X.

https://www.marenabronson.com
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