Funko's New Spider-Man Pop! Yourself Activation May Be SDCC's Coolest Exclusive
Image: Funko
(UPDATED July 21, 2026):
Forget hunting for exclusives—this year,you can become one.
Funko is swinging into San Diego Comic-Con 2026 with one of its most interactive exclusives yet: the Pop! Yourself: Spider-Man: Brand New Day experience. The limited-time activation gives fans the chance to transform themselves into a custom Spider-Man-inspired Funko Pop! figure, making it one of the most unique collectibles debuting at this year's convention.
As first reported by IGN, the fans can participate in the experience at the Fund Booth (#5341). Guests will get the chance to create a personalized Pop! that captures their own likeness, while rocking Spidey's iconic suit! You’ll be able to customize everything from hairstyle and skin tone, to body shape and glasses, creating a one-of-a-kind superhero collectible that's as unique as they are.
Image: Funko
For $60, you'll take home much more than just a custom figure. The exclusive package includes:
A custom Pop! Yourself Spider-Man: Brand New Day Funko Pop!
An exclusiveBitty Pop! Hulk figure
Personalized San Diego Comic-Con-themed packaging featuring your name
A premium display protector
Your choice of two accessories, including a web effect, convention lanyard, or Spider-Man mask
The collectible is designed exclusively for Comic-Con attendees and will not be available online, making it one of the convention's true must-have exclusives for both Marvel fans and Funko collectors.
Image: Funko
Double the Fun with the Debut of POP! Mystery
Images: Funko
The superhero fun doesn't stop there. Funko is also launching an all-new interactive experience called POP! Mystery, making its debut at the show.
This new adventure is designed for two players, so be sure to bring a friend. Each morning of Comic-Con at 9 a.m., fans can join a virtual queue for a chance to participate. Watch Funko's social media channels or stop by Booth #5341 each morning for the registration link. If you're selected, you'll receive a text message with your return time to head back to the booth and begin the POP! Mystery experience.
Participation is limited each day, so fans will want to register early before spots disappear.
Images: Funko
The experience also introduces the brand-new POP! Mysteryblind-box collectible line. Priced at $14.99 each, every mystery box includes a hidden Funko Pop! and a matching POP! Card featuring characters from fan-favorite franchises, including:
One Piece
WB Horror
KPop Demon Hunters
Flora
Unlike the Spider-Man Pop! Yourself experience, the new POP! Mystery blind boxes will also be available online through Funko after their Comic-Con debut, giving fans who can't attend SDCC a chance to join in on the fun.
Between becoming your own friendly neighborhood Spider-Man and teaming up with a friend to uncover the surprises inside POP! Mystery, Funko is once again proving why its booth is one of the hottest destinations on the San Diego Comic-Con show floor!
