Funko's New Spider-Man Pop! Yourself Activation May Be SDCC's Coolest Exclusive
Image: Funko
Forget hunting for exclusives—this year, you can become one.
Funko is swinging into San Diego Comic-Con 2026 with one of its most interactive exclusives yet: the Pop! Yourself: Spider-Man: Brand New Day experience. The limited-time activation gives fans the chance to transform themselves into a custom Spider-Man-inspired Funko Pop! figure, making it one of the most unique collectibles debuting at this year's convention.
As first reported by IGN, the fans can participate in the experience at the Fund Booth (#5341). Guests will get the chance to create a personalized Pop! that captures their own likeness, while rocking Spidey's iconic suit! You’ll be able to customize everything from hairstyle and skin tone, to body shape and glasses, creating a one-of-a-kind superhero collectible that's as unique as they are.
Image: Funko
For $60, you'll take home much more than just a custom figure. The exclusive package includes:
A custom Pop! Yourself Spider-Man: Brand New Day Funko Pop!
An exclusiveBitty Pop! Hulk figure
Personalized San Diego Comic-Con-themed packaging featuring your name
A premium display protector
Your choice of two accessories, including a web effect, convention lanyard, or Spider-Man mask
The collectible is designed exclusively for Comic-Con attendees and will not be available online, making it one of the convention's true must-have exclusives for both Marvel fans and Funko collectors.
Image: Funko
Every year, Funko delivers some of the most sought-after collectibles during San Diego Comic-Con weekend, but this activation takes the experience to the next level by putting fans directly into the Marvel Universe. Whether you're a lifelong Spider-Man fan, a dedicated Pop! collector, or simply looking for one of the coolest personalized souvenirs from SDCC, this is one stop you'll want to add to your convention schedule.
With exclusive figures, immersive experiences, and plenty of surprises expected throughout the weekend, the Funko Booth is shaping up to be one of the hottest destinations on the convention floor again this year.
San Diego Comic-Con 2026 runs Wednesday, July 22 through Sunday, July 26, so if you’re heading to the show make sure you swing by the Funko Booth before this convention-exclusive experience disappears.
