33 Billion Minutes Later, We’re Still Obsessed With Star Wars
Image: Lucasfilm
The Force isn’t just strong—it’s absolutely unstoppable.
According to new Nielsen data, fans watched a staggering 33 billion minutes of Star Warscontent in 2025. Yes, billion — with a B. As in, we collectively said, “just one more episode” and meant it…over and over again.
And honestly? We love that for us.
Unsurprisingly, Disney+ continues to serve as the ultimate home base for all things Jedi, Sith, and everything in between since Disney acquired the franchise in 2012. And when it comes to what fans are pressing play on, nostalgia and newness are working hand-in-hand. The original films still reign supreme, accounting for 44.2% of total viewing, proving that lightsabers never go out of style. Meanwhile, live-action series—hello, prestige Star Wars era—pulled in38.9%, with animated projects rounding things out at 16.8%.
Image: Nielsen
Let’s talk favorites, because this is where things get fun. A New Hope is still the most-watched title overall. Right behind it? The Phantom Menace—yes, the prequel love is real—and Rogue One showcasing a mix of generational love and modern fandom appreciation.
Images: Lucasfilm
On the TV side, Andor continues its reign as the thinking fan’s Star Wars. The series pulled in a massive 7.4 billion minutes viewed, fueled by its highly anticipated second season rollout in spring 2025. It even held a spot on Nielsen’s Top 10 Streaming Originals for six consecutive weeks—because apparently, rebellion looks really good on streaming charts. Following close behind were Skeleton Crew and The Mandalorian, proving that whether you’re here for Baby Yoda (sorry, Grogu) or brand-new adventures, there’s something for every kind of fan.
And if you thought May the 4th was just about memes and merch drops, think again. On Star Wars Day 2025 alone, fans logged 637 million minutes of viewing. Andor once again led the charge, followed by iconic titles like A New Hope, The Phantom Menace, The Empire Strikes Back, and Revenge of the Sith. Translation: whether you’re a prequel defender, an original trilogy purist, or a Disney+ devotee, there’s room in this galaxy for everyone.
Image: Nielsen
Even more interesting? The generational divide in fandom is alive and thriving. Gen Alpha and Baby Boomers are bonding over The Mandalorian (Grogu really is universal), while Gen Z is deep in their Clone Wars era. Millennials and Gen X? They’re all about Andor—because nothing says adulthood like complex storytelling and morally gray heroes.
Image: Nielsen
So what’s the takeaway here? Star Wars isn’t just surviving—it’s thriving, evolving, and somehow still giving us new reasons to hit play.
The Force isn’t going anywhere… and honestly, neither are we.
