BoxLunch Celebrates 10 Years With A Bodega-Inspired Pop-Up During New York Comic ConWeekend
Image: BoxLunch
BoxLunch Gifts is turning 10 this year, and they’re celebrating in the most New York way possible: with a bodega-inspired pop-up in the heart of Manhattan’s Lower East Side. On Friday, October 10, from 11AM - 6PM fans can step inside a corner-store-meets-fandom wonderland at 213 Bowery, New York, NY 10002. where the retailer will merge its signature mix of pop culture, philanthropy, and style into a one-day-only experience! While the immersive pop up experience is taking place during New York Comic Con it does NOT require a NYCC badge to attend. How cool is that?!!
Image: BoxLunch Gifts
So what exactly can fans of fandom fashion expect to see inside the BoxLunch Bodega? Think limited-edition anniversary merch, on-site customization stations where you can remix your favorite BoxLunch pieces, or design your own tote bag with patches and illustrations—perfect for showing off your fandom in a streetwear-worthy way! Just like any true NYC bodega, the pop-up will also be stocked with hidden surprises, photo-ready backdrops, and plenty of exclusive drops to shop.
BoxLunch isn’t spilling all the secrets just yet, but fans can look forward to an exclusive first look at the new studio varsity jackets repping DC, Warner Bros., Disney, and Lucasfilm. These varsity-style jackets are expected to drop exclusively online on BoxLunch.com later this year, but NYCC attendees will get first dibs—and the only in-person look before they’re gone. Keep going for a peek at the jackets!
DC Studio Jacket
Images: BoxLunch Gifts
Warner Bros. Studio Jacket
Images: BoxLunch Gifts
Disney Studio Jacket
Images: BoxLunch Gifts
LucasFilm Studio Jacket
Images: BoxLunch Gifts
But the party doesn’t stop in New York. BoxLunch is keeping the anniversary energy high all October long with their biggest giveaways yet. By following @BoxLunchGifts on Instagram, fans can enter for a chance to win trips to dream destinations like Japan, London, New Zealand, and Hawaii, plus stacked prize packs and one-of-a-kind experiences.
For those who can’t make it to the pop-up, BoxLunch is also dropping their “Best of BoxLunch” collection both online and in stores. The collection reimagines fan-favorite pieces—bags, apparel, and accessories—with an updated look, plus the debut of those highly covetable studio varsity jackets.
Since its launch in 2015, BoxLunch has made fandom shopping feel good by giving back. With every $10 spent, the brand donates a meal to Feeding America, and fans have helped contribute to a massive milestone of over 265 million meals donated to date.
A decade in, BoxLunch proves that celebrating fandom can be more than stylish—it can spark real-world impact too!
Will you be heading to NYCC this year? Are you going to stop by the BoxLunch Bodega while you’re there? Let us know in the comments below or over on FACEBOOK or TWITTER
All images sourced from BoxLunch Gifts
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