Urban Outfitters Teams Up With Laura Ashley On a Nostalgic New Collection
Attention 80's and 90's kids. Urban Outfitters and Laura Ashley have teamed up for a new collection. Yes. You read that right. And yes, it's a collection filled with floral prints, scrunchies, bucket hats, and dresses.
Laura Ashley pulled archival patterns from the company vault for this 13-piece capsule collection which includes kick-flare pants, cropped tops, bags, footwear, and a midi-dress - all covered in Laura Ashley's signature floral prints. Prices start at $19 and go up to $89.
"While Laura Ashley has been around for 65 years, the brand is still very relevant to today's younger customer," says Penne Cairoli, president of Laura Ashley Inc. "We felt strongly that our brand was a good fit with Urban Outfitters. We wanted to develop styles and designs that were brand appropriate, but with a distinctive Urban Outfitters DNA and respect for Laura Ashley's long history."
Keep going for pictures, and head over the UrbanOutfitters.com to shop the entire collection:
The entire Laura Ashley x Urban Outfitters collection will be available at UO stores and online starting July 30th.
Which pieces are you excited about? Sound off in the comments below.
All photos belong to and sourced from Urban Outfitters
Via | In Style
